Claude Grunitzky is the founder of TRACE and TRUE Africa, a media tech platform championing young African voices all over the world. In 2017, TRUE Africa was funded by Google’s Digital News Initiative. In 2003, Grunitzky and two business partners completed a multimillion-dollar financing deal led by Goldman Sachs Group. As a result, the TRACE brand is now being leveraged globally across various television, event and interactive platforms. TRACE, which now reaches an audience of more than 200 million people across 160 countries, was successfully sold to a French investor group in 2010. Grunitzky was raised between Lomé, Togo; Washington, DC; Paris and London. Growing up, Grunitzky, who speaks six languages and carries three passports, was exposed to many different cultures. These foreign interactions shaped his transcultural philosophy and informed the creative energy of his media and communications ventures. Grunitzky has led branding and marketing projects for governments, institutions and corporations all over the world, including the US State Department, the governments of Sénégal, Guinea and Togo, and multinationals such as Hilton, L’Oréal, LVMH, Nike, Nissan and Unilever. A graduate of London University and MIT, Grunitzky is also a trustee at MASS MoCA, a contemporary art museum in Massachusetts, and at Humanity in Action. Grunitzky is a Hauser Leader and Visiting Social Innovator at the Harvard Kennedy School’s Social Innovation and Change Initiative.
Updated September 2020
More from Claude Grunitzky
Board Member Claude Grunitzky on Launching TRUE Africa University
Humanity in Action Board Member and Senior Fellow Claude Grunitzky was recently interviewed by MIT News on launching TRUE Africa University.
C’est ça l’Amérique
Claude Grunitzky was recently featured in a podcast called "C’est ça l’Amérique," where he discussed the plight of African Americans in the US. He discusses the roots of racism in the United States while delving into social and economic issues.
Board Member and Senior Fellow Claude Grunitzky reflects on recent protests in TRUE Africa
Claude Grunitzky, Humanity in Action Board Member and Senior Fellow, shares his reflections on the recent protests in the wake of George Floyd's murder.
Humanity in Action Senior Fellow and Board Member Claude Grunitzky featured on Home with Isha Sesay
Humanity in Action Senior Fellow and Board Member Claude Grunitzky joins former CNN anchor Isha Sesay to discuss COVID-19 in Africa in her new show "Home with Isha Sesay."
How this Model Activist from Burkina Faso is responding to the new Coronavirus Pandemic
In this article for TRUE Africa, Senior Fellow and Humanity in Action Trustee Claude Grunitzky interviews model and activist Georgie Badiel Liberty on her work improving health and sanitation in Burkina Faso during the COVID-19 pandemic.
How to Keep Conversations Going During Coronavirus Lockdown
Humanity in Action Senior Fellow and Board Member Claude Grunitzky writes in TRUE Africa of how members of the African diaspora are keeping conversations alive and are being affected by the COVID-19 pandemic.
Senior Fellow and Board Member Claude Grunitzky publishes article on Togo's Palais de Lomé
Art museums can be some of the most conservative institutions on earth. Many people find them boring, because they tend to focus on the past, on histories that mean little to young people.
2nd German-American-Israeli Comparative Social Cohesion Forum "Between Cohesion and Coercion"
Senior Fellows and Board members of Humanity in Action represented the US cohort at the 2nd German-American-Israeli Comparative Social Cohesion Forum "Between Cohesion and Coercion", which took place in Nazareth.