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Hui-Hui Pan

Founder & Director, PAC


Hui-Hui Pan is a cultural organizer, producer, strategist, and connector. She is the founder of PAC, a.k.a. Pan Asian Collective, the ‘broadcaster’ PAC and Pan Asian Connections (association). Since 2006 she has been active on diversity, inclusion, and Asian representation in arts, media, and culture. With PAC, Hui-Hui strives for authentic representation of Asians in the Netherlands, with their direct and indirect involvement. PAC aims to be the go-to partner for everything related to Asian representation. She also advocates against Anti-Asian Racism. She plays a pivotal role in the #StopAsianHate movement, created several successful programmes and campaigns, such as Het is maar een grapje #iklachniet with national (and sometimes international) media coverage, and is actively involved within several social movements. Since September, 2020, she has been a board member of the Amsterdam Regio Discrimination and Racism centre, MDRA. She has published Op-Eds in Dutch newspapers.

Hui-Hui holds degrees in International Economics, International Relations, and International Communications and studied in Maastricht, Beijing and Washington DC. She lives in Amsterdam and is mom to three little kids.

Updated November 2021


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