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Kuba Piwowar

Industry Head and Assistant Professor


Kuba is a Sociologist and cultural scientist, holds a Ph.D. in the humanities, specializes in the socio-cultural aspects of new technologies, data activism, and market research. Since 2008, he’s been working at Google, where he is an analyst and advisor to key business partners, working with the company’s clients in Poland in the processes of digital transformation.

As part of Google, he worked with the company’s largest business partners at its headquarters in Mountain View, CA on the topics of performance marketing, cloud computing, machine learning, and innovation management.

Kuba is also an assistant professor at the Department of Culture and Media at the SWPS University in Warsaw. He’s also a member of the Polish Society of Market and Opinion Researchers.

He holds a Master’s degree in Sociology, postgraduate Gender Studies at IBL PAN, art history at Collegium Civitas and Marketing Academy at The Wharton School at the University of Pennsylvania.

Updated November 2022